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Tag: Big Data Analytics

Big Data Assists Obama Win

According to Obama campaign manager Jim Messina, they felt their data operation was one of their strongest advantages over the Romney campaign. As such they implemented drastic measures to ensure its secrecy, including placing it under media embargo until after election results were released and having the data team work in a windowless room separate from the rest of the campaign. Read more…

Making the Business Case for Big Data

This week we hear from Bryan Clark, CEO of Sumerian, a big data analytics firm, asks "where's the beef" when it comes to all of the recent conversations about data and their value. Clary discusses where the business value in data lies and provides a set of questions that put the data deluge in perspective in addition to waxing philosophical about.... Read more…

The Political Intrigue of Big Social Data

The value of social media in politics has certainly not been questioned in recent years as governments and individual candidates attempt to turn the social swells in their favor. For startups like Silicon Valley-based SocialMatica, however.... Read more…

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