audience engagement Archives - Datanami

Twitter Ranking Tweets With Machine Learning

Machine learning is entering production at Twitter as a way of ranking tweets and boosting engagement. Twitter engineers this week unveiled the social media platform's ranking algorithm driven by deep neural networks. Read more…

NASCAR Analytics Races To ‘Younger Crowd’

NASCAR is seeking to engage with racing enthusiasts via a new analytics platform that seeks to leverage, among other things, unstructured text data collected directly from NASCAR fans. The motor racing organization be Read more…