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Tag: A/B Testing

A/B Test Like You’re Airbnb

A/B testing is a critical and oft-overlooked element of data science at high-flying tech firms like Google, Netflix, and Uber, but it can be difficult to set up a testing infrastructure. Now you can implement A/B testing Read more…

Using A/B Testing to Improve Your Business

Many businesses, especially smaller businesses, are either unaware of what A/B testing is or they have erroneously dismissed it as too complicated for them to try. This assumption can actually harm the potential growth of a business by neglecting one of the most useful tools for understanding exactly what your customers respond to. Read more…