What is Behavioral Data, and Why Should Businesses Use It?

What is behavioral data? Put simply, it’s what people and machines do. And with millions of connected devices – including smart phones, wearables, home appliances and more – in use every day, businesses now have unprecedented access to rich, granular behavioral data that can describe how people perform an increasing range of activities. Think about … Continue reading What is Behavioral Data, and Why Should Businesses Use It?