Google Fine Signals Closer Scrutiny of Data Privacy
Google got whacked again this week by European regulators for failing to comply with provisions of the EU’s General Data Protection Regulation covering data collection used for targeted advertising.
The French data regulator CNIL fined the search giant a record $56.8 million (€50 million) for failing to sufficiently inform consumers about collecting data used in online ads, citing a “lack of transparency, inadequate information and lack of valid consent to personalize advertising.”
Google (NASDAQ: GOOGL) said it was studying the decision.
GDPR rules that took effect last May state that “national authorities” can assess fines for “specific data protection violations.” The complaints by two privacy rights groups against Google were filed last May on the same day GDPR rules entered into force. According to a BBC report, the groups asserted that Google lacked a legal basis for processing user data applied to targeted ads.
Under GDPR consent rules, users must expressly consent before companies may process personal data.
Google has previously been a target of European regulators seeking to rein in the search giant and other U.S. companies operating there. Last summer, for example, EU regulators hit Google with a record $5.1 billion antitrust fine related to its smartphone operations.
Vendors focused on data privacy said this week’s fine puts U.S. tech companies on notice that they must strictly comply with GDPR rules regard the processing of private data.
“Clearly U.S. businesses are not immune to privacy regulation in Europe,” said Greg Sparrow, senior vice president at CompliancePoint, a data privacy and security vendor. “If there was any doubt, look to Google’s fine [this week] under GDPR.”
Added Sparrow: “Make no mistake, European regulators are sending a message to Silicon Valley: Fully comply with European privacy regulation or face the ire of regulators.”
Data analytics vendor Talend (NASDAQ: TLND) reported a paltry 17 percent compliance rate for GDPR among tech companies. It noted that GDPR complaints are pending against Amazon, Apple, Netflix and YouTube.
“The world has been on tenterhooks waiting for the first major fine to be enforced for a breach of the GDPR – and this week they got what they were waiting for,” said Jean-Michel Franco, Talend’s data governance chief.
Franco noted a “huge spike” in consumer complaints to EU data privacy regulators.
“Businesses must do more to regain the trust of their data subjects and be aware that they risk very significant fines and further reputational damage in the event of non-compliance—both of which could prove potentially fatal to businesses,” Franco added.
The French regulatory action comes one week before Data Privacy Day on Jan. 28. “Trust—with data privacy as an element of trust—will be a defining quality of companies that survive in the future of digital business,” said Patrick McGrath, product management director at Commvault.
February 22, 2019
- ExxonMobil and Microsoft Announce Dynamics, Azure, AI and IoT Partnership
- Information Builders Announces Strong Momentum and Growth Entering 2019
February 21, 2019
- Paxata Named to Constellation ShortList for Self-Service Data Preparation
- Survey Says That 83 Percent of U.S. Organizations Have Accidentally Exposed Sensitive Data
- Bloomberg Enterprise Access Point Expands to Include Alternative Data
- Qlik to Acquire Attunity
- MapR Recognized by Channel Marketing Journal and InsideBIGDATA
February 20, 2019
- Pepperdata Unveils 360° Reports
- Splice Machine Closes $16 Million Series B Round
- Redis Labs Raises $60 Million Series E Financing
February 19, 2019
- TIBCO Announces Enhanced Mashery API Management Solution With Cloud-Native Design
- Splunk Welcomes Carrie Palin as Chief Marketing Officer
- Medair Improves Refugee Aid Disbursement Through Analytics Powered by Qlik
February 15, 2019
February 14, 2019
- Anodot Named to the 2019 CB Insights AI 100 List of Most Innovative Artificial Intelligence Startups
- HERE Establishes AI Research Institute With €25+ Million Funding
- LexisNexis Expands Data as a Service Offering With OpenCorporates Legal Entity Data
- Mahindra Selects VoltDB to Power ML-Driven Customer Experiences for Telecom Providers
- MicroStrategy to Introduce Its Next Generation of Enterprise Intelligence at Gartner Conferences
February 13, 2019
Most Read Features
- In-Data-Lake BI Is the Next Frontier for Business Intelligence
- 10 Big Data Trends to Watch in 2019
- Big Data File Formats Demystified
- The ‘Big Bang’ of Data Science and ML Tools
- Is Hadoop Officially Dead?
- Why Knowledge Graphs Are Foundational to Artificial Intelligence
- What’s Driving Data Science Hiring in 2019
- How to Build a Better Machine Learning Pipeline
- Kubeflow Emerges for ML Workflow Automation
- Which Programming Language Is Best for Big Data?
- More Features…
Most Read News In Brief
- AWS Launches Time-Series Database
- Inside Fortnite’s Massive Data Analytics Pipeline
- Google Brings Kubernetes Operator for Spark to GCP
- Microsoft Invests in Databricks
- California’s New Data Privacy Law Takes Effect in 2020
- The AI That Writes Fake News
- Cloudera Unveils CDP, Talks Up ‘Enterprise Data Cloud’
- Why Gartner Dropped Big Data Off the Hype Curve
- Gartner: Augmented Analytics Ready for Prime Time
- Intel Unveils Nauta, a DL Framework for Containerized Clusters
- More News In Brief…
Most Read This Just In
- Microsoft Acquires Citus Data
- Qlik Acquires CrunchBot and Crunch Data to Augment Conversational Analytics Capabilities
- Cognigo Pioneers Natural Language Processing Contextualization for Personal Data Protection
- New O’Reilly Report Explores Tools and Best Practices for Advanced Analytics and Artificial Intelligence
- H2O.ai Collaborates with Alteryx to Advance Data Science Workflows
- Julia Is the #4 Top Machine Learning Project on GitHub
- InfluxData Secures $60 Million in Series D Funding
- Micro Focus Completes Acquisition of Interset
- Databricks Named a Visionary in Gartner Magic Quadrant for Data Science and ML Platforms
- The Apache Software Foundation Announces Apache Hadoop v3.2.0
- More This Just In…