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February 5, 2014

0xdata Lands Big Hadoop Certs for Algorithm Kit

Alex Woodie

If Hadoop represents the engine of computing’s future and big data its fuel, then the algorithms that crunch the data represent the brains that control where the big data vehicle goes. 0xdata, a startup that develops algorithms for big data analytics, got a big boost this week when four major Hadoop vendors gave their blessing to run its flagship offering, called H20, on their distros.

0xdata (pronounced “oh-ex-data”) on Tuesday announced deals with Cloudera, Hortonworks, Intel, and MapR Technologies for H20, its collection of machine learning and predictive algorithms. Specifically, MapR certified 0xdata’s product, while Hortonworks and Cloudera welcomed 0xdata into its partner programs. Intel announced that H20 is available for its Hadoop distribution.

The H20 suite is designed to help organizations build a variety of advanced data analytic applications, including product recommendations, pricing, outlier detection, fraud prediction, and ad delivery for the retail, financial service, and media industries. Among the different types of algorithms are Generalized Linear Models (GLMs), K-Means clustering, random forest models, principal component analysis (PCA), and gradient boosting regression and classification.

0xdata says both technical and non-technical users can interact with its software, which is accessible via Excel, a Google-style search bar, or other interfaces via its REST API. For statistical functions, it features an R- or Python-like syntax, which allows more experienced data scientists to explore, munge, model, and score their big data sets.

Cloudera’s vice president of business and corporate development Tim Stevens had good things to say about the product. “H2O is pushing the boundaries of Hadoop and bringing data science to the masses by creating an easy to use, seamless experience for the user. The joint solution expands the use cases for our customers by enabling customers to run predictive models across massive datasets at in-memory speeds.”

All the attention from the top Hadoop players is another feather in the cap of SriSatish “Sri” Ambati, the CEO and co-founder of 0xdata and who also was a co-founder of Hadoop player Platfora and prior to that was the director of engineering at NoSQL database vendor DataStax.

0xdata, which was recently named to Sand Hill’s top 50 big data vendors, is based in Mountain View, and will be at O’Reilly’s Strata conference next week in Santa Clara. The company has raised $1.7 million in venture capital to date, and counts Netflix among its customers.

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