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March 5, 2012

Indian IT Giant Pins Future on Analytics

Datanami Staff

It’s always interesting to watch how companies formed before 1950 respond to tectonic shifts in technology and how they maneuver across internal divides of old versus new.

For companies like GE or IBM, for example, this constant eye on the future has been critical to staying ahead of the technical curves. However, for a longstanding icon like India-based Wipro, it’s meant finding a way from roots in sunflowers and vegetable oil products to the top of the international charts for IT services and new technologies.

While Wipro hasn’t completely abandoned its stake in consumer-edged markets, including general lighting and personal products, its IT services and products arms are reaching out to touch India and the rest of the world. Formed in 1945, the company began formally integrating technology into its ranks in the early 1980s and has since morphed into the largest exporter of software in its region, with growing dominance abroad.

In a recent interview in India’s Economic Times with Anand Sankaran, Wipro’s Middle East/Africa VP, the company is looking to analytics to boost its future in the IT sector with an expected $8 billion to $10 billion filtering in for IT services, including analytics, mobility and cloud, in India alone.

When it comes to analytics, he says that “the focus is not just on analyzing details, but seeing how that can be put to use to increase the performance of a business.”

Among some of their software products, the company’s analytics services have found inroads in a number of markets, including energy, financial services, manufacturing, media, life sciences and retail. These services leverage SAS and a range of other tools for reporting/BI, adhoc data analysis, modeling and vertical-specific custom purposes.

Wipro has provided detailed case studies for their analytics services, including those that target government users who were putting together a streamlined transportation infrastructure, customer behavior modeling and tracking, and BI reporting that adheres to specific compliance mandates.

They also point to one particular case study that targets the pharma industry’s use of in-memory sales analytics to improve sales.

According to India’s Economic Times, Wipro’s IT services revenue stood at $1.5 billion in Q3 FY’12, posting a year-on-year increase of 12 per cent.

IT services constitute 76 per cent of the revenue. Wipro’s IT Products revenue grew two per cent year-on-year to $170 million and accounted for nine per cent of total revenue.

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