Mu Sigma to Present at Predictive Analytics World
CHICAGO, Ill., Oct. 1 — Mu Sigma, the world’s largest pure-play provider of decision sciences and analytics solutions, announced today, that it will co-present with LinkedIn at Predictive Analytics World taking place October 5-9, 2014 in Boston, MA. Predictive Analytics World is focused on the big data movement and gathers thousands of predictive analytics professionals to share real-world case studies, best practices and trends in the industry.
In the B2B space, marketing’s role in revenue conversion is often questioned. And even if that contribution is well established, it is often unclear how best to optimize marketing spend across various channels. In this presentation executives from LinkedIn and Mu Sigma will outline how a multi-touch attribution approach was successfully designed and implemented at LinkedIn. May Xu, LinkedIn’s Business Architect and Product Manager, is committed to turning the company’s key strategic asset (data) into innovative products and services via a combination of product vision, analytical strength, and technical depth to transform sales and marketing.
Presenters:
- May Xu, Business Architect and Product Manager, LinkedIn
- Rajat Mishra, Regional Head, Mu Sigma
- Neethi Mary Thomas, Manager, Mu Sigma
Featured Presentation
The event will take place on Tuesday, October 7, 2014 at 4:15 pm. It will be held at the Seaport World Trade Center in Boston, Massachusetts.
For more information on the event or to register, visit http://www.predictiveanalyticsworld.com/boston/2014/