June 9, 2014

Mu Sigma to Present at Predictive Analytics World Conference

CHICAGO, Ill., June 9 – Mu Sigma (http://www.mu-sigma.com), the largest provider of decision sciences and analytics solutions for global enterprise customers, announced today that it is a diamond sponsor at Predictive Analytics World Chicago, taking place June 16-19, and will also co-present in two separate sessions with UnitedHealthcare and Microsoft at the show.

The first session is with client UnitedHealthcare and will focus on market mix modeling.

  • Who: Tom Allenburg, VP of Data Analytics and Marketing Solutions, UnitedHealthcare Medicare & Retirement and Mike Feldner, Geography Head, Mu Sigma
  • What: “A White-box Approach to Marketing Mix Analytics”
  • Where: Hyatt Regency McCormick Place, Chicago
  • When: Tuesday, June 17 from 11:20am-12:05pm
  • The second session is with Microsoft, and will focus on machine learning and the rise of operational predictive analytics systems.
  • Who: Roger Barga, Principal Program Manager, Microsoft and Zubin Dowlaty, Head of Innovation and Development, Mu Sigma
  • What: Ambient Intelligence: The rise of operational predictive systems
  • Where: Hyatt Regency McCormick Place, Chicago
  • When: Wednesday, June 18 from 8:40-9:10am
  • In addition, Mu Sigma’s Mike Feldner has been invited to speak on an Expert panel.

For more information on the events or to register, visit http://www.predictiveanalyticsworld.com/chicago/2014/.