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How a Top Ad Firm Stopped Fearing Big Data and Learned to Love Analytics

Aug 18, 2014 |

Competition in the $500-billion global advertising industry is brutal, and ad firms that fail to deliver are quickly shown the door by their clients. But in this age of big data analytics, delivering results is not enough, as clients increasingly demand to know exactly how their media buys boosted demand. As the sixth largest media buying and marketing firm in the world, Havas Media has created and executed print, online, display, and TV advertising strategies for some of the world’s Read more…

TPC Crafts More Rigorous Hadoop Benchmark From TeraSort Test

Aug 18, 2014 |

While Moore’s Law has made computing and storage capacity less expensive with each passing year, the amount of data that companies are storing and the number and sophistication of the algorithms that they want to employ on that data to perform analytics is growing faster than the prices are dropping. And that means the bang for the buck of the underlying hardware and the analytics software that runs atop it matter. The trouble is that benchmarking systems takes far too Read more…

How GE Drives Big Machine Optimization in the IoT

Aug 11, 2014 |

The folks at General Electric Intelligent Platforms get to play with big toys. Whether it’s a 200-foot tall wind turbine, a $10-million jet engine, or a giant industrial rock crusher, the object of their professional attention is easy to see. What’s harder to grasp is how they transform the terabytes of data streaming off the big machines’ sensors in ways that save their owners millions of dollars. The Intelligent Platforms branch of General Electric uses a combination of data science, Read more…

Here’s Another Option for Hadoop Enterprise Search

Aug 8, 2014 |

The software stacks of many Hadoop distributions feature Apache Lucene and Solr as the enterprise search component. But the folks at the French firm Sinequa say Hadoop customers will get more actual work done–and quickly analyze massive amounts of poly-structured data from dozens of other sources in multiple languages–by using its enterprise search solution. Hadoop, machine learning algorithms, and graph databases may get most of the headlines in our big data world, but good old search engines continue to be Read more…

3D Visualizer Goes from Cybersecurity to Open Source

Aug 4, 2014 |

A 3D visualization tool developed by the network security firm OpenDNS to identify malicious websites and domains will soon be available to anybody via open source license. While OpenGraphiti was developed to solve problems in the security realm, the GPU-powered software can be used to visualize large datasets for any use case. OpenDNS security researcher Thibault Reuille started developing OpenGraphiti about a year ago to help the firm ferret out malicious websites and domains, and identify the cybercriminals controlling them. Read more…

News In Brief

NoSQL Database Vendors Report Growth

Jul 29, 2014 |

NoSQL database vendors continue to rack up the customer wins as companies seek the greater flexibility and performance that NoSQL databases can deliver, particularly when it comes to the high-volume needs in telecommunications, retail, online gaming, and advertising. Couchbase last week announced a flurry of customer wins during the second quarter, which ended June 30, days after the vendor revealed a large $60 million Series E investment. The company says it landed a total of 70 new accounts during the Read more…

HP Taps Hortonworks to Supply Hadoop for HAVEn

Jul 24, 2014 |

Hewlett-Packard and Hortonworks today announced a strategic partnership that will see the vendors work together around Hadoop. In exchange for HP’s $50 million investment in Hortonworks, HP gets the right to distribute the Hortonworks Data Platform (HDP) as the Hadoop component of its HAVEn big data suite. While HP offers a range of IT solutions for big data problems, the IT giant has not had a very aggressive Hadoop strategy. It strengthened its Hadoop story in June 2013, when it Read more…

See Spark Run on NoSQL, DataStax Says

Jun 30, 2014 |

DataStax today announced that Apache Spark is included in the latest release of its NoSQL databases, including open source Cassandra and DataStax Enterprise version 4.5. Those databases now include the in-memory Spark tools, thereby giving customers a new option for running analytic workloads on transactional data. Apache Spark has garnered loads of attention as a potent analytic toolset for Hadoop. Developers are eager for Spark, which offers a single API for accessing a treasure trove of machine learning, graph, SQL, Read more…

MapR Announces $110M Investment Led by Google

Jun 30, 2014 |

Hadoop distributor MapR Technologies said today it has completed a $110 million financing round led by heavy hitters Google Capital and the venture capital arm of mobile chip specialist Qualcomm. San Jose-based MapR said Google Capital led the equity-financing round with $80 million. Also participating was Qualcomm Ventures, along with existing investors Lightspeed Venture Partners, Mayfield Fund, New Enterprise Associates and Redpoint Ventures. MapR also announced completion of a $30 million line of credit led by Silicon Valley Bank. The financing Read more…

Couchbase Doesn’t Take $60M Round Lying Down

Jun 26, 2014 |

NoSQL database developer Couchbase today announced a $60 million round of venture funding from venture firms, bringing its total funding to $115 million. Couchbase’s CEO Bob Wiederhold tells Datanami the $60 million will be used primarily to accelerate product development. “We have a number of projects that we’re very excited about and that have gotten a lot of interest in the market,” Wiederhold says. “The biggest one is our mobile strategy. We also will invest more aggressively in expanding our Read more…

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