Tag: analytics

Five Steps to Running ETL on Hadoop for Web Companies

Sep 1, 2014 |

Mention ETL (Extract, Transform and Load) and eyes glaze over. The thought goes: “That stuff is old and meant for clunky enterprise data warehouses. What does it have to do with my Internet/Web/ecommerce application?” Quite a lot, actually. ETL did originate in enterprise IT where data from online databases is Extracted, then Transformed to normalize it and finally Loaded into enterprise data warehouses for analysis. Although Internet companies feel they have no use for expensive, proprietary data warehouses, the fact Read more…

What Exactly Is Big Data, If It’s Neither About Big Nor Data?

Aug 29, 2014 |

Many people ask us why there doesn’t seem to be an accepted definition for Big Data in view of the massive press it receives. And given the amount of marketing effort expended by the global IT vendors who are targeting this bandwagon (and the venture-funded start-ups) they can be forgiven for being confused. Just as most consumer marketing – curiously – is focused on adolescent buyers with a fraction of the purchasing power of their parents and grandparents, so it Read more…

Who IBM’s Server Group Turns To for Machine Data Analytics

Aug 28, 2014 |

IBM’s engineering prowess is second to none, and its Systems and Technology Group builds the computers that run the world’s biggest companies. But when IBM’s STG unit went looking for a way to predict failures by analyzing log data returned by its customers’ servers and storage arrays, it looked externally to a little-known machine data analytics startup from Santa Clara. Glassbeam got its start five years ago, before the Internet of Things (IOT) became the industry’s hottest buzzword and out-hyped Read more…

Are Meetings a Waste of Time? Data Analytics Weighs In

Aug 27, 2014 |

Have you ever wondered whether big meetings are a giant waste of everybody’s time? Now a data analytics startup named VoloMetrix is putting data science to that age-old question, and the answers it’s generating might surprise you. In most industries, the cost of human capital is the most expensive line item on the annual budget (the oil and gas business is one exception). The salaries and benefits that companies pay their workers routinely account for 50 to 70 percent of Read more…

If You’re Missing Fast Data, Big Data Isn’t Working for You

Aug 19, 2014 |

Big Data analytics are all the rage. There is little doubt some great things can be accomplished when an organization takes to mining its data to produce meaningful change in the business. Yet, 64 percent of enterprises that invest in Big Data projects struggle to unlock the value of their Big Data insights, according to analyst firm Gartner. A recent survey on Big Data by my company revealed that 72 percent of respondents could not utilize the majority of the Read more…

Cloud Era Rising for Analytics?

Aug 19, 2014 |

Big organizations have traditionally run analytics on-site, for a number of reasons, including data security concerns. But the rise of flexible cloud deployment models and the rapid pace of product development are helping cloud offerings to chip away at on-site deployments, especially for analyzing data that originates in the cloud. The IT world has not been the same since Amazon Web Services first took to the Net way back in 2006. Suddenly, a business of any size had an easy Read more…

How a Top Ad Firm Stopped Fearing Big Data and Learned to Love Analytics

Aug 18, 2014 |

Competition in the $500-billion global advertising industry is brutal, and ad firms that fail to deliver are quickly shown the door by their clients. But in this age of big data analytics, delivering results is not enough, as clients increasingly demand to know exactly how their media buys boosted demand. As the sixth largest media buying and marketing firm in the world, Havas Media has created and executed print, online, display, and TV advertising strategies for some of the world’s Read more…

Five Ways CDOs Turn Data into Dollars

Aug 7, 2014 |

The number of people in the C-suite has grown, often including the addition of the Chief Data Officer. If an organization doesn’t have one yet, it likely will soon. By one estimate, roughly 25 percent of all global corporations will have CDOs by 2015. The CDO is the visionary behind a company’s overall data strategy and responsible for the integrity and security of the data, as well as its monetization. The title may seem faddish, but it’s not. In fact, Read more…

Dremel Builder Gets $7M for SQL-Based Supertool

Aug 5, 2014 |

Big data startup Metanautix emerged from stealth mode today by announcing a $7-million round of venture funding to further development of a SQL-based power tool. Led by the former Google engineer who headed the development of Dremel, the company aims to dissolve product and technology barriers by “re-imagining” SQL at the heart of an emerging big data supply chain. SQL is enjoying a renaissance as the big data boom continues to reverberate throughout the IT and business sectors. While emerging Read more…

How Spark Helps ClearStory Achieve Data Harmony

Jul 28, 2014 |

When the folks at ClearStory Data set out to build a big data harmonization tool that could automatically converge diverse data streams into a single coherent view for analysis, they figured they’d have to develop much of the underlying technology themselves. Then they heard of the Apache Spark project at Cal Berkeley’s AMPlab, and the rest, as they say, is history. ClearStory Data was founded several years ago by two high-tech veterans, Sharmila Mulligan and Vaibhav Nivargi, with the idea Read more…