Pentaho's Data-Driven Use of Marketo Increases Revenue

March 05, 2013

Pentaho's Data-Driven Use of Marketo Increases Revenue

SAN MATEO, Calif., March 5 — Marketo today highlights customer Pentaho Corporation for its exceptional data-driven marketing program. Using Marketo, Pentaho has empowered its marketing organization to employ detailed analytics in every facet of their marketing efforts.

Pentaho has used Marketo to create a marketing engine that provides detailed, actionable insight to achieve a more predictable revenue cycle. Rosanne Saccone, chief marketing officer at Pentaho, says data insight has enabled her to better understand emerging customer shifts, and expectations with product developments and the industry at large.

"We can take a pulse on customer expectations to better understand where the market's going, not just where it's been, which helps us shape our overall business strategy and adjust our business plans to meet aggressive lead, pipeline and revenue goals," says Saccone. "Using Marketo has also been a great experience for my department since Marketo embeds Pentaho in its Marketo Revenue Cycle Analytics product."

Using marketing automation software, Pentaho runs multiple interactive campaigns for different markets, as well as for international efforts.

Today, companies of all sizes are struggling to manage and leverage big data, with solutions that cannot effectively manage that scale and style of data. Additionally, the limited resources qualified to handle the efforts and soaring costs associated with implementations, also present a challenge.

Pentaho's data integration and business analytics platform is one of the industry's only solutions that combines best-of-breed technology with ease of implementation and cost efficiencies in one solution. The modern platform provides IT and developers a graphical design environment to develop, deploy and manage complete business and big data analytics solutions and deliver analytics-ready data to business users.