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February 21, 2013

Alteryx Launches 'Big Data Analytics for Dummies'


Today, Alteryx, Inc. released the 'Big Data Analytics for Dummies – Alteryx Special Edition' guide, created in cooperation with John Wiley & Sons, Inc., the publishers of the world's bestselling knowledge reference brand.

The 'For Dummies' book provides business users with the guidance they need to put Big Data into practice. The guide also demonstrates how to maximize the value from Big Data, use analytic applications, as well as how to gain improved decision-making by combining Big Data with sophisticated analytics such as predictive or spatial.

"Businesses are being overwhelmed by vast amounts of data – and while new sources of Big Data present new opportunities, many need guidance on how to turn that data into useful analytics that drive strategic decisions," said Rick Schultz , senior vice president of marketing, Alteryx. "With 'Big Data Analytics for Dummies,' Alteryx is giving data analysts and business users of all skill levels the platform, tools and applications to easily process and analyze Big Data in order to make better business decisions with all of the relevant information."

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