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Leverage Big Data'14

January 31, 2013

Alteryx, AbsolutData Partner for Customer Analytics


Alteryx, Inc. and AbsolutData today announced a partnership to deliver customer analytics solutions. These solutions are focused on solving the business challenges created by today's fragmented customer marketing channels, engagement systems, Big Data and disparate customer data sources.

"The partnership between Alteryx and AbsolutData will help organizations to fully understand, and deliver profitable, multi-channel customer analytics without requiring long data-unification projects," said Paul Evans , senior vice president, Alteryx.

Working together, the companies will offer targeted marketing, predictive analytics, and customer insight analytics. Alteryx and AbsolutData bring experience across industries such as consumer packaged goods, retail, and telecommunications.

"Organizations are looking for ways to use analytics to drive real business value from their marketing, customer engagement, and communications," stated Anil Kaul, CEO, AbsolutData. "AbsolutData's fanatical focus on delivering impactful analytics allows our clients to drive the biggest business impact from their data, and the Alteryx platform offers a powerful set of capabilities that help us to get this value to our clients in a fraction of the time of other solutions."

Alteryx also announced that AbsolutData has signed on as a sponsor for the Alteryx Inspire 2013 conference (#Inspire13). As a platinum sponsor of the conference, AbsolutData will highlight how its clients utilize intelligent analytics to drive business results. The conference will be March 5 – 7, 2013 in Phoenix, AZ. 

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